Introduction
Structured data helps search engines understand your content. This guide will show you how to use schema markup to improve your SEO and get better visibility in search results.
1. What is Structured Data?
Structured data is a standardized format for providing information about a page and classifying its content. It helps search engines interpret your site more effectively.
2. Why Use Schema Markup?
Schema markup can enhance your search listings with rich results, such as star ratings, event details, and more. It increases click-through rates and improves user experience.
3. Types of Schema Markup
- Article
- Product
- FAQ
- Event
- Local Business
4. How to Implement JSON-LD
JSON-LD is the recommended format for adding structured data. Place a <script type="application/ld+json"> block in your HTML head with the relevant schema.
5. Testing and Tools
Use Google's Rich Results Test and Schema.org's validator to check your markup. Fix any errors to ensure your structured data is recognized.
6. Best Practices
- Only mark up content visible to users
- Keep schema up to date
- Follow Google's guidelines
Conclusion
Structured data is a powerful tool for SEO. Start small, test your markup, and watch your search visibility improve.