Introduction

SEO mistakes can harm your rankings and reputation. This guide covers the most common pitfalls and how to avoid them while staying compliant with Google's guidelines.

1. Keyword Stuffing

Overusing keywords in your content can lead to penalties. Focus on natural language and user intent instead of keyword density.

2. Duplicate Content

Publishing identical or very similar content across pages confuses search engines. Always create unique, valuable content for each page.

3. Cloaking and Hidden Text

Showing different content to users and search engines is a violation of Google's terms. Avoid hidden text, invisible links, and cloaking techniques.

4. Link Schemes

Buying or exchanging links to manipulate rankings is risky. Build links organically by earning them through quality content and outreach.

5. Thin Content

Pages with little or no value offer a poor user experience. Ensure every page provides comprehensive, helpful information.

6. Staying Compliant with Google

Regularly review Google's Webmaster Guidelines. Use Search Console to monitor your site and address any issues promptly.

Conclusion

By avoiding these common SEO mistakes and focusing on ethical practices, you can build a site that ranks well and stands the test of time.